You probably don't need a new website
The honest version of what most small sites need, from the people who will talk you out of the big spend.
A while back we audited a company that was proud of its website. Fair enough. It looked sharp. Right across the top of the home page were twelve big results they had delivered, animated, scrolling, the sort of thing that makes you trust a business.
We pulled the plain version of the page, the one Google and the AI assistants read.
Every one of those twelve results came back as zero. In the code that actually matters, the proof did not exist. Their best asset, the thing that would win them work, had been invisible for who knows how long.
Here is what we told them. You do not need a new website.
The fix was a morning, not a project
The words were all there. They were just built to appear only after the browser ran a pile of code, which people see and machines do not. Getting them into the plain version was a morning of work. No rebuild, no five figure quote, no three months of meetings.
That is more common than the web industry lets on.
Why we will talk you out of the big spend
A lot of web people make their money on the rebuild. Bigger project, bigger invoice. So the answer to almost any question turns out to be a shiny new site.
We would rather tell you the truth. Sometimes you do need a new site, and we will say so plainly. But often you do not. Often the site you have is fine and it just needs the right things fixed, in the right order, for the right money.
We have sent people off with a short list of fixes and no invoice from us, because that was the honest answer. We sleep fine. And a fair few come back later, when they do need something built, because they remember who told them the truth.
What to check before you spend a cent
Before anyone sells you a new website, get someone to look at three things on the one you have.
Can Google and the AI assistants actually read your content, or is it hidden behind code.
Is it fast, especially on a phone, where most of your customers already are.
Does it say clearly what you do and who for, in the first few seconds.
Fix those three and a lot of sites go from underperforming to solid, no rebuild required.
If you want a straight answer on where yours stands, we made a free checker for the first one. It takes a few seconds, and the result is yours, whether you ever talk to us or not.
Give it a burl.