Getting found, in plain English.
Short notes on how small businesses get found by Google and the AI assistants, what a website actually needs, and the tools behind it. No jargon, no sales script.
- Beyond the website
What AI is actually good for in a small business
Less than the noise says. More than you would think. Here is roughly where the line sits.
15 September 2026 - Straight talk
What are you actually paying for every month?
Most people we ask cannot name everything on the invoice. It is worth an hour to find out.
8 September 2026 - Beyond the website
The spreadsheet that runs your business
Every business we look at has one. It works, right up until it does not.
1 September 2026 - Getting found
Your Google listing is doing more work than your website
For a lot of local businesses the map result is the whole first impression. It is also the bit nobody maintains.
25 August 2026 - Getting found
Two minutes to check if AI can read your site
You do not need us to find out. You can check the most important part yourself, right now.
18 August 2026 - Getting found
The five things we see on almost every site we check
Different trades, different builders, the same handful of problems keep turning up.
11 August 2026 - Straight talk
Owning your site: no lock-in, no hostage situation
One question to ask before you sign with anyone who wants to build your website.
4 August 2026 - Straight talk
Why we give the audit away
People ask what the catch is. Here is the honest answer.
28 July 2026 - Getting found
What "fast" actually means for a small business site
Your site feels fast to you. That is exactly why the problem hides.
21 July 2026 - Beyond the website
A website is a brochure. The tool behind it is the business.
The thing that changes your week is usually not on the website at all.
14 July 2026 - Getting found
Your website might be invisible to the AI people are asking
More customers are asking ChatGPT who to hire. Here is what it can, and cannot, see when it looks at you.
7 July 2026 - Straight talk
You probably don't need a new website
The honest version of what most small sites need, from the people who will talk you out of the big spend.
30 June 2026
Want us to check your site? Give it a burl.
No sales script. Send a couple of lines about the problem and we will tell you honestly whether we are the right fit, roughly what it takes, and what we would do first.