Getting found, in plain English.
Short notes on how small businesses get found by Google and the AI assistants, what a website actually needs, and the tools behind it. No jargon, no sales script.
What AI is actually good for in a small business
Less than the noise says. More than you would think. Here is roughly where the line sits.
What are you actually paying for every month?
Most people we ask cannot name everything on the invoice. It is worth an hour to find out.
The spreadsheet that runs your business
Every business we look at has one. It works, right up until it does not.
Your Google listing is doing more work than your website
For a lot of local businesses the map result is the whole first impression. It is also the bit nobody maintains.
Two minutes to check if AI can read your site
You do not need us to find out. You can check the most important part yourself, right now.
The five things we see on almost every site we check
Different trades, different builders, the same handful of problems keep turning up.
Owning your site: no lock-in, no hostage situation
One question to ask before you sign with anyone who wants to build your website.
Why we give the audit away
People ask what the catch is. Here is the honest answer.
What "fast" actually means for a small business site
Your site feels fast to you. That is exactly why the problem hides.
A website is a brochure. The tool behind it is the business.
The thing that changes your week is usually not on the website at all.
Your website might be invisible to the AI people are asking
More customers are asking ChatGPT who to hire. Here is what it can, and cannot, see when it looks at you.
You probably don't need a new website
The honest version of what most small sites need, from the people who will talk you out of the big spend.
Want us to check your site? Give it a burl.
A sentence is enough. We'll reply within a business day, and if we're not the right people, we'll say so.