When the honest answer is "don't rebuild"
A kitchen equipment supplier was quoted a rebuild. We built a photo-to-listing tool for their stock, and moved the site without losing rankings.
“Google can’t see us.” Google could.
An agency quoted a rebuild plus monthly SEO. Our audit found the site on page one and quoted by Google’s own AI overview. The real problem was a factory to clear in three to six months. So we built a photo-to-listing tool for the stock, then moved their site without losing what it ranked for: 84 articles kept at their original addresses, 48 old product links redirected.